At 4 a.m., December 21, 2015, Tween Music was one of the first to post Taylor Swift's missive on Apple Music.
The world is raving for Ms. Swift and her stance. Wonder what they'd say if she said, "I'm giving five records to Apple Music, just not my new one?"
That's what she did.
She's given up her Christmas work, Sounds of the Season, her first self titled CD, Fearless, Speak Now and Red.
Read her missive - "I write this to explain why I’ll be holding back my album,
1989, from the new streaming service,"
After more than three years on Billboard's music charts, Will Taylor Swift's Fearless fall off next week? I doubt it. It has been dancing near the bottom of the Top 100 for weeks.
On Tween Marketing, there's a series on Building the Band Brand: Becoming famous in the 21st Century where I advocate tour, tour, tour for bands and musicians.
Taylor Swift put her 2010 tickets on sale, sold out in minutes, and her Fearless CD jumped four positions and is identified this week as a Billboard Sales Gainer.
There's a lesson there. Can you figure it out?
