A private word to Summit Entertainment about marketing Bandslam

First, get rid of the video of Everything I Own up everywhere and put up the movie version. This one sucks in comparison.

Second, put up a video – doing what you did with Everything I Own of film parts – of Someone to Fall Back On.

Third, quit pandering this as a teen flick. Once moms go with children to this movie, they’re going to see how dark and brooding it really is on a deeper level their children won’t comprehend. You’re going to have all those Desperate Housewives watching moms recommending this movie. This is a movie about high school angst, rejection and feelings. Every mom will love it!

Lastly, I want to thank you for the David Bowie part. Whoever incorporated that whole line of thinking was genius. I will say you’re not going to beat Star Trek or Harry Potter, but you’re going to do a hell of a lot better than I Love You Beth Cooper. I love your marketing strategies; especially Aly & AJ Twittering from London. Genius. Too bad you don’t have Vanessa Hudgens doing the same. Who knows? There's half-a-month until the opening. Maybe you will.

Female James Dean Alyson Michalka in London

Wow. Just read another review of Bandslam. As I said, it is an intelligent movie (read review below). This reviewer explained how Will didn’t fit in at school and he knew music. So what. That’s not what Bandslam is about. If you go in and just sit there and don’t think about different things going on in the movie, you’re going to miss a great film.

As I said, Alyson Michalka plays a deep, sinister role darker than Lindsay Lohan in Mean Girls. If you don’t watch for it, you’re going to miss it.

Building the Band Brand: What not to do with Internet marketing Bandslam event 5-15-9

I would never rip off copyrighted material, so I will put a link to WireImage’s photos of Bandslam Reel Thinking Music Awareness Event at the Grammy Museum on May 15, 2009.

Here’s what NOT to do in music marketing. We all know Vanessa Hudgens and Alyson Michalka of Aly & AJ are in the movie coming out in August. Until these photos, I did not know Lucy Walsh was in the film (Ms. Walsh, I do outstanding PR if you need an agent). I believe she is. Hope her photo wasn't taken with the stars just because she attended the event. Hope I'm not misleading anyone. If someone knows for SURE, leave a comment.

If you are not familiar with Lucy Walsh, your parents probably are. Just tell them Joe Walsh’s daughter. Walsh is one of the greatest guitar players in the world and history (Joe, not Lucy). He’s been with the James Gang, Barnstorm and Eagles and is probably on every vinyl album your parents listen to. You’ll know Lucy’s name soon if you don’t now. She’ll be as big as “Bandslam” co-star Lisa Kudrow (who has “Love and Other Impossible Pursuits” coming out six weeks before Bandslam). David Bowie's in it too?

On my new MySpace page – since MySpace rudely locked me out – Hudgens, Walsh and Aly & AJ are all “friends.” Never met any of them, but this is Internet age where I can call them my BFF.

Now here’s where they are lacking in their marketing expertise – each of them. I found the photos on WireImage, but not on their MySpace pages. Bandslam is destined to be one of the biggest box office movies of late summer. Thankfully it comes out a month after “I love You Beth Cooper,” so they won’t be competing with that; or the biggest movie of the year, Harry Potter (my prediction).

Vanessa Hudgens was on Ellen in early May promoting “Bandslam.’

This is the 21st Century. Becoming famous is taking care of all the little nuances. If you’re at an event that WireImage is covering, make sure those photos get posted immediately to your MySpace, Facebook and every other Internet site. It’s probably more work for Mom and Dad (who are probably loading the equipment in the van and too busy to get the photos up), but you need to pay attentions to details.