Showing posts with label summit entertainment. Show all posts
Showing posts with label summit entertainment. Show all posts

Friday, July 31, 2009

Another private word to Summit Entertainment about marketing Bandslam
Marriage with Hollywood Records

Thanks to all your employees who visited this site yesterday. Really appreciate it. Think you’re doing a terrific job marketing Bandslam. One of the best campaigns I’ve ever seen. Yet, I have one more way to improve it.

You’ve used two Tween favorites for your new movie – both in the Hollywood Records stable. This gives it a teen slant, yet after seeing it, the movie is more a drama in the Terms of Endearment realm.

The one fault I have, and it is not your fault, is you’ve released the video of Everything I Own, and a clip of Amphetamine, yet there has been no radio play. When I say radio play, I mean Internet as well as main stream.

Hollywood Records is working with Miley Cyrus putting Hannah Montana Volume 3 songs out before the CD was available. Ironically, those landed (played) right when her tour tickets went on sale.

You could be driving tons of momentum for Bandslam if songs were getting radio rotation. You need to address this with your Hollywood label connection.

Loved the movie!

Thursday, July 30, 2009

A private word to Summit Entertainment about marketing Bandslam

First, get rid of the video of Everything I Own up everywhere and put up the movie version. This one sucks in comparison.

Second, put up a video – doing what you did with Everything I Own of film parts – of Someone to Fall Back On.

Third, quit pandering this as a teen flick. Once moms go with children to this movie, they’re going to see how dark and brooding it really is on a deeper level their children won’t comprehend. You’re going to have all those Desperate Housewives watching moms recommending this movie. This is a movie about high school angst, rejection and feelings. Every mom will love it!

Lastly, I want to thank you for the David Bowie part. Whoever incorporated that whole line of thinking was genius. I will say you’re not going to beat Star Trek or Harry Potter, but you’re going to do a hell of a lot better than I Love You Beth Cooper. I love your marketing strategies; especially Aly & AJ Twittering from London. Genius. Too bad you don’t have Vanessa Hudgens doing the same. Who knows? There's half-a-month until the opening. Maybe you will.