Saturday, April 11, 2009

Why you need to get Internet airplay – Building the Band Brand series

Who is Cheyenne Kimball? Thought I kept up with current events, but an Oprah show promoting America’s most talented "kids" (thought it was about baby goats) got past my grasp. Must have been on the can the whole 30 seconds it was on the air.

Didn’t even connect her as the author of “Four Walls,” a hit for Miley Cyrus.

Did discover her on an Internet radio station, though. Believe it was Launchcast.

That’s why it is so important for bands who want to become famous in the 21st Century to get “radio” play. Unlike the ‘50s through 2008, as we enter the second decade of the 21st Century “radio” play means Internet radio.

At least 60 percent of the U.S. and Europe are on the Internet. I listen to radio stations out of my father’s native Buttevant, Ireland in the wee mornings hours when the East Coast of the U.S. is just rising to Danny Bonaduce in Philadelphia – also available on the Internet.

I’d venture 35 percent of the most populated areas of the world – Europe, U.S., Japan/Asia are getting their music online or from satellite. In 10 years, over-the-air radio audience will be like today’s newspapers.

Look, if an unknown president named Barak Obama is utilizing Internet advertising – and YouTube – to promote his agendas, why aren’t you promoting your band via Internet? Take a clue, Arnold! Think you invented this avenue, Mr. Governator (Thank you and Maria for following me on Twitter).

Keep coming back to this and for updates on Building the Band Brand: Becoming Famous in the 21st Century. Love to have your comments

Looking for bands who want to be involved in the upcoming book, “Building the Band Brand: Becoming Famous in the 21st Century.” Need to ask questions and get your answers. Email

No comments:

Post a Comment