Disney screws Zac Efron

Zac Efron was screwed by Disney this weekend. I went by a movie theater and there was only one showing of 17 Again, about 11 a.m., but Up was on about a gazillion screens with 17 different show times a day. For the first time in seven weeks, his movie fell out of the top 10.

Imagine if 17 Again had shown on a gazillion screens this weekend with 17 different shows for each screen, it, too, would be #1 again. At least it did better than Jonas Brothers 3D (due on DVD shortly) and Hannah Montana the movie.

I’m not feeling all that broken hearted for Zac, though. Lucky guy gets to date Vanessa Hudgens.

Perfect for a cover by Zac Efron or Jonas Brothers

Discovered this golden oldie and thought it’d be perfect for a Zac Efron cover, but Efron could never hit the high notes. Perfect for the Jonas Brothers!

Will new Aly & AJ have Beatles reference?

The question is, since Aly & AJ have completed another CD, will it continue in the tradition of their two non-Christmas works and contain a Beatles reference? Both “Into the Rush” (title track and CD name) and “Closure” from “Insomniatics” have Beatles references.

Into the Rush started it when the Dynamic Duo sang, “Yeah, Yeah, Yeah.” The second CD had a backwards loop on “Closure,” something history gives the Beatles credit for creating.

Question is, if they do continue, what will the Beatles reference be? So many options. Please comment.

Zac Efron still in Top 10

Six weeks since its release, Zac Efron is still in Box office heaven at #8, making another $1-million over the weekend.

John Mayer: 21st Century Warren Beatty? First Jonas Brothers’ Pizza Girl Now Taylor Swift?

Tell Vanessa Hudgens – Zac Efron keeps it up Coining a new phrase for today’s toddlers – SECOND DECADE!

Weekend box office figures are out. Zac Efron’s been at it for five weeks. He may have tumbled all the way to number six, but taking in three and a half million for the weekend, or nearly $60-million total for five weeks, isn’t bad.

There’s a glut of Tween movies due soon, including a Harry Potter I predict will be the most successful of the year – we’ll see. Then, “I Love You Beth Cooper,” which will make Hayden Panettierre an even bigger star (Demi Moore ranking) and Bandslam with Vanessa Hudgens, Alyson Michalka, Lisa Kudrow (Friends) and I just heard David Bowie. Really?

Previously reported here how Tweens are setting history creating the highest box office receipts ever. Increased prices help, a hot summer and one of the largest homogeneous demographics in history. They will be eclipsed in 10 years – a decade from now - when the largest birth year in history, 2007, reaches Tween status. Wonder who their stars will be? Hopefully they’ll be following Zac and Vanessa as people watch Brad and Angelina today. Think – Hannah Montana will be the 21st Century’s Second Decade generation’s Britney Spears or Madonna!

Let me coin a new phrase – I coined the Zack and Cody generation for today’s Tweens. Now I will dub today’s toddlers – soon to be a greater economic force than Zack and Cody generation – the Second Decade!

Speaking of Hannah Montana the movie, it fell out of the Top 10, but brought in another $1.5-million for a total of $76-million. Yes, there will be a sequel – Hannah Montana: 18, Legal and Dangerous. Her and the director say no, but remember the phrase, “Money talks; bull…. walks.”

What is Chelsea Staub doing on the J.O.N.A.S. Jonas Brothers show?

After watching three shows, I’m convinced J.O.N.A.S. is to The Monkees television show what Laverne and Shirley were to I Love Lucy and Cheers was to Taxi. All three were pretty much copies of the previous shows.

Look at the evidence:

The cuddly but stupid one – Peter Tork, Kevin

The cute but stupid one – Davey Jones, Joe

The funny but stupid one – Mickey Dolenz, sorry, there’s only one Jonas left, the non-funny, but very creative one, Nick

Again I was wrong on J.O.N.A.S. The night the show debuted, I said there was no one playing the smart Monkee, Mike Nesbitt. After the third show, it appears there is a fourth Jonas, and I’m not talking Frankie. Chelsea Staub plays the smart Monkee, I mean Jonas Brother. She’s Mike Nesbitt! That’s the role of her Sheila Malone “I have a crush on Joe” character.

I love Nicole Anderson’s character, Macy Misa. She is totally underutilized. She appears to be the most talented actor/actress on the show. Is it me or is she a Demi Lovato/Selena Gomez look-a-like (come on – you’ve never seen the Gomez - Lovato resemblance?)

Disney told its share holders last week the reason profits have hit the skids is because of its movies. Have you seen the previews to “Up” and “G-Force.” That skid is turning into a landslide.

Here’s a great premise We all know “I Love You Beth Cooper” will be a smash just because every male in the nation, er, world 8 to 80 is going to see Hayden Panettierre.

Panettierre may belong to NBC for television, but Disney owns her soul in the vocals department.

Imagine a movie with Staub, Vanessa Hudgens, Panettierre and Taylor Swift (not a Disney property but she knows where the bread is buttered) and all the Disney hotties. That’d be stiff competition for any movie. Sort of the premise of Bandslam. Come on. You think people are going to see it for the plot or Hudgens and Alyson Michalka? Wake up! If 17 Again wasn’t doing so well against Wolverine, where both stars drop their shirt, I’d say the same thing about Zac Efron’s current flick.

Pizza Girl from tonight's J.O.N.A.S. Jonas Brothers show Who hasn't John Mayer been with?

Shanica Knowles, you – and your marketing impress me

Go to Shanica Knowles’ (Amber on Hannah Montana) MySpace page.

Would like to pat myself on the back that she’s listening to me, but she’s probably figured some marketing skills on her own.

For some time I have advocated bands limit their online music to 90 seconds (except for YouTube), and offer a “buy” option. Well, when you check out Knowles’ MySpace page, that’s what you get.

Ms.Knowles – you need to add a YouTube of “Can You Handle Me”. I realize the “official” video is probably in production, but this song is so hot you should get it up NOW. I also appreciated embedded videos before anyone else and downloads – hint, hint.

If listeners are expecting her cousin, Beyonce’s, sound – forget it. This talent belongs on Hollywood Records. You listening Bob Cavallo?

Sorry for the sound quality, but this is as priceless as those clips of those famous stars who tested for “Star Wars” in the ‘70s and didn’t make it.

Building the Band Brand: What not to do with Internet marketing Bandslam event 5-15-9

I would never rip off copyrighted material, so I will put a link to WireImage’s photos of Bandslam Reel Thinking Music Awareness Event at the Grammy Museum on May 15, 2009.

Here’s what NOT to do in music marketing. We all know Vanessa Hudgens and Alyson Michalka of Aly & AJ are in the movie coming out in August. Until these photos, I did not know Lucy Walsh was in the film (Ms. Walsh, I do outstanding PR if you need an agent). I believe she is. Hope her photo wasn't taken with the stars just because she attended the event. Hope I'm not misleading anyone. If someone knows for SURE, leave a comment.

If you are not familiar with Lucy Walsh, your parents probably are. Just tell them Joe Walsh’s daughter. Walsh is one of the greatest guitar players in the world and history (Joe, not Lucy). He’s been with the James Gang, Barnstorm and Eagles and is probably on every vinyl album your parents listen to. You’ll know Lucy’s name soon if you don’t now. She’ll be as big as “Bandslam” co-star Lisa Kudrow (who has “Love and Other Impossible Pursuits” coming out six weeks before Bandslam). David Bowie's in it too?

On my new MySpace page – since MySpace rudely locked me out – Hudgens, Walsh and Aly & AJ are all “friends.” Never met any of them, but this is Internet age where I can call them my BFF.

Now here’s where they are lacking in their marketing expertise – each of them. I found the photos on WireImage, but not on their MySpace pages. Bandslam is destined to be one of the biggest box office movies of late summer. Thankfully it comes out a month after “I love You Beth Cooper,” so they won’t be competing with that; or the biggest movie of the year, Harry Potter (my prediction).

Vanessa Hudgens was on Ellen in early May promoting “Bandslam.’

This is the 21st Century. Becoming famous is taking care of all the little nuances. If you’re at an event that WireImage is covering, make sure those photos get posted immediately to your MySpace, Facebook and every other Internet site. It’s probably more work for Mom and Dad (who are probably loading the equipment in the van and too busy to get the photos up), but you need to pay attentions to details.